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The More Things Change: Three Trends in Buyer Behavior Under COVID-19
Informational article by AIM. Informed adaptation is now the name of the game. One thing we know is that all previous trend forecasting can be binned: we live in a world no one could have predicted – but that isn’t all we know. Below, find AIM’s top three takeaways into how the COVID-19 economy has […]
Running An Effective Campaign
Reaching your target audience is crucial! Successful promotional marketing starts with knowing who your perfect client is. Here are 4 steps to running an effective promotional campaign: 1. Determine who’s your target customer. 2. Find our what their needs are. 2. Find out what’s the best way to reach them. 4. Decide what content will […]