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In this interview, Vicki Wallace, owner of The Wise Owl Agency, sits down Helen and Oscar Maldonado of NIA Professionals to discuss promotional product strategies for business after the Coronavirus pandemic.
Informational article by AIM. Informed adaptation is now the name of the game. One thing we know is that all previous trend forecasting can be binned: we live in a world no one could have predicted – but that isn’t all we know. Below, find AIM’s top three takeaways into how the COVID-19 economy has […]
Reaching your target audience is crucial! Successful promotional marketing starts with knowing who your perfect client is. Here are 4 steps to running an effective promotional campaign: 1. Determine who’s your target customer. 2. Find our what their needs are. 2. Find out what’s the best way to reach them. 4. Decide what content will […]